window licking child / Photo bien léchée, mais idée remâchée?

Joe La Pompe advertising, publicité – window licking child / Photo bien léchée, mais idée remâchée?

“Masked to unmask copycats.”

THE ORIGINAL?
Freddo Ice-Creams – 2018
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Agency : Young & Rubicam Sao paulo (Brazil)
LESS ORIGINAL
Mc Donald’s / Mc Drive – 2021
Click the image to enlarge
Agency : TBWA (Belgium)

Be the judge!