Is it really that clever? / Copie ou coïncidence? Ça laisse songeur

Joe La Pompe advertising, publicité – Is it really that clever? / Copie ou coïncidence? Ça laisse songeur

“Masked to unmask copycats.”

THE ORIGINAL?
Clean and Clear anti-acne gel – 2012
“Be clever. Use Clean&Clear anti-acne gel”
Source : Adsoftheworld, Adsspot
Agency : DDB, São Paulo (Brazil)
LESS ORIGINAL
Herpotherm, herpes medication – 2020
“What is your hiding herpes position?”
Source : Adsoftheworld
Agency : Addict (Israël)

Be the judge!