smells like new… but it’s not / L’odeur du neuf qui sent le vieux

Joe La Pompe advertising, publicité – smells like new… but it’s not / L’odeur du neuf qui sent le vieux

“Masked to unmask copycats.”

THE ORIGINAL?
Ford / Used Cars / “olor a nuevo” – 2012
“Smells new”
Watch the Case Study Film

Agency : Bassat Ogilvy Madrid (Spain)
LESS ORIGINAL
Dacia Duster “Perfume sample” – 2020
“For all those who forgot what the smell of new was”
Source : La Réclame
Agency : Publicis Conseil Paris (France)

Be the judge!