Fruit Helmet / Combien ont-ils casqué pour cette vieille idée?

Joe La Pompe advertising, publicité – Fruit Helmet / Combien ont-ils casqué pour cette vieille idée?

“Masked to unmask copycats.”

THE ORIGINAL?
L’assurance Maladie / Health Insurance – 2001
“You eat fruits and vegetables at every meal,
you strongly protect your health”
Source : French Art Directors Club

Agency : Young & Rubicam (France)
LESS ORIGINAL
Indian River Select fruit juice – 2020
“Get ready to fight”
(Click image to enlarge)
Source : Adsoftheworld
Agency : El Autobus, Miami (USA)

Be the judge!