Bitten billboards / Vous en reprendrez bien un morceau?

Joe La Pompe advertising, publicité – Bitten billboards / Vous en reprendrez bien un morceau?

“Masked to unmask copycats.”

THE ORIGINAL?
Mc Donald’s Austria – 2003
Bitten Billboard
(Click image to enlarge)
Source : Cannes Lions Archive, Adeevee

Agency : CCP Heye Vienna (Austria)
LESS ORIGINAL
Mc Donald’s France – 2020
Bitten Poster
(Click image to enlarge)
Source : CB News,
Agency : TBWA Paris (France)

Be the judge!