A broken screen looks like a city map / Ça me les brise!

Joe La Pompe advertising, publicité – A broken screen looks like a city map / Ça me les brise!

“Masked to unmask copycats.”

THE ORIGINAL?
Samsung – Smart Repair Service – 2019
Source : One Show Merit
Agency : Cheil Worldwide (Germany)
LESS ORIGINAL
Movistar Screen Insurance – 2020
“No matter where it happens, we’ll replace it”
Agency : Publicis (Ecuador)

Be the judge!