XXL beach towels for social distancing / Une ressemblance XXL?

Joe La Pompe advertising, publicité – XXL beach towels for social distancing / Une ressemblance XXL?

“Masked to unmask copycats.”

THE ORIGINAL?
DCK + Futah “Safe spot towels” – July 2020
Source : NIT (July 24th)
Watch the case study film
Agency : Bar Ogilvy (Portugal)
LESS ORIGINAL
Magnum “Keep the distance towels” – August 2020
Source : AdAge (August 17th)
Watch the case study film
Agency : LOLA MullenLowe Madrid (Spain)

Be the judge!