Self-timing soaps / Mini savon, maxi lookalike

Joe La Pompe advertising, publicité – Self-timing soaps / Mini savon, maxi lookalike

“Masked to unmask copycats.”

THE ORIGINAL?
20 second soap / Covid-19 – April 2020
“The first timed soap that teaches people
how to wash their hands properly”
Source : Adsoftheworld

Agency : Verve Live (Ireland)
LESS ORIGINAL
30 second soap / Lush / Covid-19 – June 2020
“The self-timing soap. A one wash soap
designed to completely dissolve after 30 seconds”
Source : Campaign Middle East
Agency : And Us (United Arab Emirates)

Be the judge!