germs made of hands / L’originalité, ils s’en lavent les mains?


Joe La Pompe advertising, publicité – germs made of hands / L’originalité, ils s’en lavent les mains?












“Masked to unmask copycats.”

THE ORIGINAL?
Lifebuoy Hand sanitizer – 2018
Source : Cannes SHORTLIST
Agency : M&C Saatchi (Singapore)
LESS ORIGINAL
Shield Hand Sanitizer – 2020
Source : Facebook Shield, AdForum PHNX Awards longlist
Agency :
NGage Strategic Alliance (Sri Lanka)

Be the judge!