Detergent bottles seen as weapons / Des créatifs lessivés?


Joe La Pompe advertising, publicité – Detergent bottles seen as weapons / Des créatifs lessivés?












“Masked to unmask copycats.”

THE ORIGINAL?
Top Ultra – 2018
“Other products kill your clothes before
killing stains”
(Click image to enlarge)
Source : Adsoftheworld

Agency : Grey Bogota (Colombia)
LESS ORIGINAL
Greenpeace – 2020
“Softening your clothing is making the life
on the planet harder”
(Click to enlarge)
Source : Adsoftheworld
Agency : Possible, Moscow (Russia)

Be the judge!