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Embracing ‘Healthy Fragmentation’ In Ad Tech, With Genevieve Juillard

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AdColony Is Being Acquired For $400 Million By Digital Turbine

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To Succeed Without Cookies, Try Content Commerce

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How The SPAC Boom Can Reshape The Digital Media IPO

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House Members Threaten Antitrust Overhaul; NBCU Sells Addressable Campaigns On Charter

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Embracing ‘Healthy Fragmentation’ In Ad Tech, With Genevieve Juillard
Advertising
AdColony Is Being Acquired For $400 Million By Digital Turbine

Advertising

Embracing ‘Healthy Fragmentation’ In Ad Tech, With Genevieve Juillard
 Advertising / February 26, 2021 Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. In this episode, Experian Marketing Services President Genevieve argues for greater fragmentation of
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AdColony Is Being Acquired For $400 Million By Digital Turbine
 Advertising / February 26, 2021 <!-- --> Apparently ad tech is so hot right now that ad networks can get acquired in the year 2021 for hundreds of millions of dollars. On Friday, Digital Turbine
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To Succeed Without Cookies, Try Content Commerce
 Advertising / February 26, 2021 <!-- --> “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Mike Peralta, Global CRO, Future plc After
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How The SPAC Boom Can Reshape The Digital Media IPO
 Advertising / February 26, 2021 “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.   Today’s column is written by Patrick O’Leary, CEO at
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House Members Threaten Antitrust Overhaul; NBCU Sells Addressable Campaigns On Charter
 Advertising / February 26, 2021 <!-- --> Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big Tech Taken To Task Big Tech was in a familiar yet uncomfortable role Thursday: Another tongue-lashing
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Comic: Virginians Need A Privacy Law!
 Advertising / February 26, 2021 A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem... Enjoying this content? Sign up to be an AdExchanger Member today and get unlimited access to articles like
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Apple iOS14 Changes: ‘Your App’ May No Longer Mean ‘Your Data’
 Advertising / February 26, 2021 “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Ben Isaacson, Principal at Lucid
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The Big Story: Consumer Protection Is Virginia Territory
 Advertising / February 25, 2021 <!-- --> This week on The Big Story, we present the latest in privacy protection regulations – true-false style. Because, honestly, this stuff can be pretty dry unless you make
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Facebook Touts The Benefits Of Personalized Advertising In New Ad Campaign
 Advertising / February 25, 2021 Here’s something meta for you: Facebook is running a targeted ad campaign to promote the importance of … targeted advertising. On Thursday, Facebook launched a national push that aims to
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Penguin Random House Amplifies Black Stories With MediaMath’s Multicultural Marketplace
 Advertising / February 25, 2021 Penguin Random House's campaign using MediaMath's Multicultural Marketplace Last summer, Penguin Random House became the first advertiser to use MediaMath’s Multicultural Marketplace, which the DSP built to help brands spend
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Advertising
Embracing ‘Healthy Fragmentation’ In Ad Tech, With Genevieve Juillard
 Advertising / February 26, 2021 Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. In this episode, Experian Marketing Services President Genevieve argues for greater fragmentation of
AdColony Is Being Acquired For $400 Million By Digital Turbine
 Advertising / February 26, 2021 <!-- --> Apparently ad tech is so hot right now that ad networks can get acquired in the year 2021 for hundreds of millions of dollars. On Friday, Digital Turbine
To Succeed Without Cookies, Try Content Commerce
 Advertising / February 26, 2021 <!-- --> “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Mike Peralta, Global CRO, Future plc After
How The SPAC Boom Can Reshape The Digital Media IPO
 Advertising / February 26, 2021 “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.   Today’s column is written by Patrick O’Leary, CEO at

Advertising

Embracing ‘Healthy Fragmentation’ In Ad Tech, With Genevieve Juillard
Advertising / February 26, 2021

Subscribe to AdExchanger Talks on

AdColony Is Being Acquired For $400 Million By Digital Turbine
Advertising / February 26, 2021

<!-- --> Apparently ad tech

To Succeed Without Cookies, Try Content Commerce
Advertising / February 26, 2021

<!-- --> “The Sell Sider”

How The SPAC Boom Can Reshape The Digital Media IPO
Advertising / February 26, 2021

“Data-Driven Thinking” is written by

House Members Threaten Antitrust Overhaul; NBCU Sells Addressable Campaigns On Charter
Advertising / February 26, 2021

<!-- --> Here’s today’s AdExchanger.com

Comic: Virginians Need A Privacy Law!
Advertising / February 26, 2021

A weekly comic strip from

Apple iOS14 Changes: ‘Your App’ May No Longer Mean ‘Your Data’
Advertising / February 26, 2021

“Data-Driven Thinking” is written by


Advertising

Embracing ‘Healthy Fragmentation’ In Ad Tech, With Genevieve Juillard
Advertising / February 26, 2021

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher,

Read More
AdColony Is Being Acquired For $400 Million By Digital Turbine
Advertising / February 26, 2021

<!-- --> Apparently ad tech is so hot right now

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To Succeed Without Cookies, Try Content Commerce
Advertising / February 26, 2021

<!-- --> “The Sell Sider” is a column written for

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How The SPAC Boom Can Reshape The Digital Media IPO
Advertising / February 26, 2021

“Data-Driven Thinking” is written by members of the media community

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House Members Threaten Antitrust Overhaul; NBCU Sells Addressable Campaigns On Charter
Advertising / February 26, 2021

<!-- --> Here’s today’s AdExchanger.com news round-up… Want it by

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Comic: Virginians Need A Privacy Law!
Advertising / February 26, 2021

A weekly comic strip from AdExchanger.com that highlights the digital

Read More

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Embracing ‘Healthy Fragmentation’ In Ad Tech, With Genevieve Juillard

 February 26, 2021 0 Comments

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen…

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AdColony Is Being Acquired For $400 Million By Digital Turbine

 February 26, 2021 0 Comments

<!-- --> Apparently ad tech is so hot right now that ad networks can get…

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To Succeed Without Cookies, Try Content Commerce

 February 26, 2021 0 Comments

<!-- --> “The Sell Sider” is a column written for the sell side of the…

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How The SPAC Boom Can Reshape The Digital Media IPO

 February 26, 2021 0 Comments

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on…

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House Members Threaten Antitrust Overhaul; NBCU Sells Addressable Campaigns On Charter

 February 26, 2021 0 Comments

<!-- --> Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big Tech…

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Comic: Virginians Need A Privacy Law!

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A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem... Enjoying this content?…

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Embracing ‘Healthy Fragmentation’ In Ad Tech, With Genevieve Juillard
 Advertising / February 26, 2021 Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. In this episode, Experian Marketing Services President Genevieve argues for greater fragmentation of identifiers as the best path
AdColony Is Being Acquired For $400 Million By Digital Turbine
 Advertising / February 26, 2021 <!-- --> Apparently ad tech is so hot right now that ad networks can get acquired in the year 2021 for hundreds of millions of dollars. On Friday, Digital Turbine acquired AdColony for $400 million
To Succeed Without Cookies, Try Content Commerce
 Advertising / February 26, 2021 <!-- --> “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Mike Peralta, Global CRO, Future plc After a difficult 2020, the publishing
How The SPAC Boom Can Reshape The Digital Media IPO
 Advertising / February 26, 2021 “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.   Today’s column is written by Patrick O’Leary, CEO at Boostr. If last year was
Advertising

Embracing ‘Healthy Fragmentation’ In Ad Tech, With Genevieve Juillard

Subscribe to AdExchanger Talks on

Posted: Advertising / February 26, 2021
AdColony Is Being Acquired For $400 Million By Digital Turbine

<!-- --> Apparently ad tech

Posted: Advertising / February 26, 2021